We recently partnered with the World Gold Council for the release of the India Gold Market Report.
India was the world’s fastest growing economy in 2015. Millions of people have been lifted out of poverty and the middle class has grown rapidly. Not only does econometric analysis indicate that income growth drives gold demand, gold is also intrinsic with India’s way of life.
The India Gold Market report has been divided into a number of sections that can be downloaded individually. Factors affecting Indian gold demand has been summarised by an infographic, which has been designed in a modular style to support visualisation being repurposed for social media outreach.
Snack-able, social, microcontent has also been created for the India Gold Market report to support the whole report in order for the World Gold Council to position itself into a consumer world , particularly in markets where there is a strong cultural affinity with gold. The on-brand content was created at scale and speed to support the ongoing communications.