BENEFITS OF
PLAYABLE ADS
- Mobile-first approach
- Expands creative possibility
- Encourages engagement
- Improves conversion
- Creates market opportunity

New Balance launched their playable ad “Newbie, The Bouncing Bunny,” that highlighted the soft, cloud-like feel of their Fresh Foam sneaker.
This Captures the audience’s attention within the first 5 seconds and can be used to explain gameplay.
Lets the consumers experience the various product features via gamified content. The objective is for the brand to continuously pique the consumer’s interest.
End frame used to present the campaign or offer mechanics. The brand can share digital coupons and direct consumers to their website.