BENEFITS OF
PLAYABLE ADS
- Mobile-first approach
- Expands creative possibility
- Encourages engagement
- Improves conversion
- Creates market opportunity
CHANGE
THE GAME
WITH PLAYABLE ADS
Showcase your app or game with a lead-in video in News Feed or Stories that prompts people to play.
CHANGE
THE GAME
WITH PLAYABLE ADS
Showcase your app or game with a lead-in video in News Feed or Stories that prompts people to play.
BENEFITS OF
PLAYABLE ADS
- Mobile-first approach
- Expands creative possibility
- Encourages engagement
- Improves conversion
- Creates market opportunity
CASE STUDIES
BRAND AD
New Balance launched their playable ad “Newbie, The Bouncing Bunny,” that highlighted the soft, cloud-like feel of their Fresh Foam sneaker.
LEAD-IN VIDEO
This Captures the audience’s attention within the first 5 seconds and can be used to explain gameplay.
GAMEPLAY
Lets the consumers experience the various product features via gamified content. The objective is for the brand to continuously pique the consumer’s interest.
CALL-TO-ACTION
End frame used to present the campaign or offer mechanics. The brand can share digital coupons and direct consumers to their website.
THE DEVELOPMENT PROCESS
- Conceptualization
- Design
- Implementation
- Testing and Approval
- Deployment (Launch)
- Post Implementation
THE DEVELOPMENT PROCESS
- Conceptualization
- Design
- Implementation
- Testing and Approval
- Deployment (Launch)
- Post Implementation