Tag: social intelligence

Stop Guessing, Start Connecting: Create Invaluable Opportunities with Social Listening

Every company knows the importance of building a solid reputation and loyal following on social media. If you’re not ‘social listening’, you’re missing a huge trick in terms of your digital marketing efforts and overall online success. But conquering social media isn’t easy. Businesses that use the various social platforms as merely broadcasting mediums are

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Social intelligence – New insight for business success

Listening to, monitoring and otherwise analysing social media discussions has a wide variety of ‘levels’ that tend to deliver very different results. These different levels can offer several different viewpoints of a subject and be extremely valuable to an organisation in terms of insight. What determines the value of this insight? The timeliness of the

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