Tag: influencer marketing

Gibraltar's Influencers

In the Spotlight- A Rise in Gibraltar’s Influencers

The Covid-19 lockdown has caused an increase in people thinking of new ways to get creative and not only entertain themselves, but also generate a little extra cash on the side. The possibilities are endless with all the options available to us on social media, especially with the rise of TikTok , which has seen

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Using Emotional Analytics for Brand Success

“Your brand is what other people say about you when you’re not in the room” (Jeff Bezos).       To truly connect with your audience – to genuinely, properly engage and understand the associative process they are going through – is no longer simply a case of finding an advertising sweet spot or throwing the

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