INTERACTIVE ADS THAT KEEP YOU ON TOP OF YOUR GAME.
New Balance aimed to target younger audiences amidst a highly competitive shoe industry. Focusing on their newer, softer, Fresh Foam soles, they were able to achieve a 19 percent brand lift.
Froot Loops developed a launcher-type game as a way of revolutionising the in-box prizes cereal once came with. The objective was to appeal to the same audience but with more modern tactics.
With internationally renowned fast food chains to compete with, Red Robin utilised playables to differentiate their marketing tactics, reaching more people and generating buzz without breaking bank.
Even the champagne of the stars saw the benefits that playables have to offer. Tower Toss was created to appeal to their non-usual customers in a bid to further increase their market share.
Current conditions have transformed how people consume content.
With increasing competition in the digital space, now is the time to capitalise on the robust opportunities brought about by this fun and unique advertising solution.
Strengthen your brand through proactive recall.
With a rapidly increasing number of online promotions, stand out from the digital clutter and give customers an interesting and more convincing reason to patronise your brand and services.
Improve conversion for game products or draw people in for non-game apps.
Playable ads are quite effective in helping you reach the right people even in niche markets. So use them to your advantage.