Category: Paid Media

playable ads

Playable Ads. A ‘must-have’ in every brands toolbag for 2021

As playable ads keep evolving in today’s industry, we thought it was the right time to break it down this innovative and effective format: from what they are and why they work, to how they can work in any industry if used contextually.  What are Playable Ads? Playable ads are advertising units that use interactive

Read More »
igaming visualagency 2bevisual

A Winning Social Media Plan For iGaming Operators

According to, there are an estimated 175 million people playing social casino games worldwide.  The global igaming & betting market accounted for USD 45.8 billion in 2017 and is expected to reach USD 94.4 billion globally by 2024, growing at a CAGR of around 10.9% between 2018 and 2024. The switch to social networks and

Read More »