Category: Content Strategy

Stop Guessing, Start Connecting: Create Invaluable Opportunities with Social Listening

Every company knows the importance of building a solid reputation and loyal following on social media. If you’re not ‘social listening’, you’re missing a huge trick in terms of your digital marketing efforts and overall online success. But conquering social media isn’t easy. Businesses that use the various social platforms as merely broadcasting mediums are

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Copywriter

A Copywriter Makes the Best Marketing Sidekick – Here’s Why

Why do you need a copywriter? Because you’re a business owner or marketing exec and it’s up to you to increase the number of leads coming in, right? You’ve learnt how to advertise on some of the main platforms like Google and Facebook, but you’re disappointed by the results. You’ve read the advice on how

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3 PROVEN ONLINE PERSUASION PRINCIPLES WILL MAKE YOU MONEY

OK , yes, the headline is designed to be attention-grabbing. It’s one of the many strategies designed to make us ‘click’. A good headline can engage and entice your audience to read and share your content-that’s online persuasion principles for you. Don’t take my word for it- read the results from Buzz Sumo’s recent research,

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Content for WGC Gold Demand Trends – Q1 2017

VISU.AL recently partnered with The World Gold Council, for the release of the latest leading industry publication on Gold Demand Trends, analysed by both sector and geography for the first quarter of 2017. The report has been designed so that sections, or the entire report  can be viewed or downloaded directly from the site: Microcontent

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Disrupted Customer Contact 2017- Making Customer Experience Brilliant With Sabio

Sabio recently held their one day conference – Disrupted Customer Contact 2017, in London, on the 23rd February, which was attended by over 250 senior digital, marketing and operational leaders from international organisations. They gathered , together with Sabio’s key partners Avaya, Nuance, Verint, Semafone, Gamma, Liveperson, conversocial,RMG Networks, to discuss the challenge of creating

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The India Gold Market Report: evolution and innovation

We recently partnered with the World Gold Council for the release of the India Gold Market Report. India was the world’s fastest growing economy in 2015. Millions of people have been lifted out of poverty and the middle class has grown rapidly. Not only does econometric analysis indicate that income growth drives gold demand, gold

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Using Emotional Analytics for Brand Success

“Your brand is what other people say about you when you’re not in the room” (Jeff Bezos).       To truly connect with your audience – to genuinely, properly engage and understand the associative process they are going through – is no longer simply a case of finding an advertising sweet spot or throwing the

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Video Marketing – a proven approach to successfully build your brand

It’s been over a decade since the first YouTube video was uploaded online. As the first platform to enable the public to share their home-made videos, one could say that it served as a catalyst that kick-started our obsession with distributing visual content. Yet its impact has gone far beyond the enjoyment of watching ‘cute

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