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We were initially approached by WGC to help diversify their information output by producing a range of visual content to support Global Demand Trends, their flagship quarterly publication, where they reveal global insights on the previous quarters global gold demand.
Broadly speaking WGC is a corporate brand with B2B output. However, its social media output positions it into a consumer world, particularly in markets where there is a strong cultural affinity with gold – India and China
Over time we have partnered with WGC and through content strategy planning, have curated and created a visual identity to address media outreach, social media usage across Facebook , Twitter, Google + , LinkedIn, Wiebo and WeChat, and across key aspects of their site , www.gold.org.
Team VISU.AL has produced engaging and insightful on-brand content at scale, speed and within tight deadlines, to support their communications , by way of graphic design, motion graphics, video production, infographics and micro content.